OUR HISTORY

Sh. M. ABDULLAH SONI (Late)

1st Generation

Sh. M. ANWAR SONI (Late)

2nd Generation

Sh. TANVEER SONI

3rd Generation

1st Generation

For more than nine decades, the family created milestone innovations, including the first genuine leather hand stitched ball. Headquartered in Sialkot, Pakistan, the company was founded in 1909 by Sh. Muhammad Abdullah Soni (Late) with an intention to export sports goods. This individual was instrumental in the company’s early success and made significant contributions to production of Soccer Balls with his expertise in the field.

2nd Generation

Sh. Muhammad Anwar Soni (Late), son of the founder joined the company in 1940. A determined, hard working and dynamic young man started manufacturing of Quality Sports Goods under the banner of Roza Sports. Through his strong commitment and pragmatic vision, soon he establishes his firm amongst the prominent industries of this land and provided the production staff with technical direction for the development of new products. This era has attracted hundreds of customers from the American, Far East and European markets.

3rd Generation

Sh. Muhammad Anwar Soni’s (Late) son Sh.Tanveer Soni took over ROZA Sports in 1976 as the Sialkot Sporting Goods industry had lost their bright star. The legacy they inherited from Sh. Muhammad Anwar Soni (Late) continues to serve their clients world enhanced the good repute of the firm.

Sh. Abdullah Soni

C.E.O

4th Generation

Sh. Ahmed T. Soni

C.O.O

4th Generation

Sh. Sultan Soni

C.F.O

4th Generation

4th Generation

Since 2005, Sh. Muhammad Anwar Soni’s (Late) grandsons Abdullah Soni, Ahmed Soni and Sultan Soni has joined the company as 4th Generation and are fully prepared to take the firm to the new heights just like their talented grandfather, visionary and quite committed grandsons are ready to enter into the new era of manufacturing Sports Goods, adopting most modern techniques and innovations as per the demand of the present time. Through vision and innovations, the company has expanded the original family of ROZA Sports products to include a list of brands like, ROZA® and SONIPRO®.

COMPANY PROFILE

Beginning of the New Era
Over 44 years ago in 1976, ROZA Sports® was taken over by Mr. Sheikh Tanveer Soni, a young, motivated business man, who had been gaining experience and background in the business of sports articles for several years. Mr. Sheikh Tanveer Soni had the idea of giving modernizing the industry of Sports Balls, Sports Wears and M.M.A Equipments. Leads by his sense of innovation and keen interest of what the future held; he funded the construction of a new company which in due time would gain ground and be labeled as a leader in its industry. However as any good business the first years turned to be very quite different from those thoughts of excelling and obstacles were presented constantly. Keeping the target and motivation ahead, equipping a solid team of production & maintaining those fresh innovative ideas slowly he began to cut through the cloth of the competition through model ethics and ingenious production techniques to provide speedy service and competitive prices. Today’s high-end technology and massive production centers were the dreams held by our Chairman Mr. Sheikh Tanveer Soni.

COMPANY ROOTS

Through 44 year journey of innovation, the past, the present and the future, ROZA Sports® is one of the few companies in Sialkot that can trace its history back over 4 decades, always setting foot in new additions and innovations to the industry. ROZA Sports® is family owned who has been manufacturing and exporting all kind of sports balls, Sports Wears and M.A.A Equipments. The third generation of the family has entered the field of international trade bringing together the established business and family values, experience and skills coupled with pertinent business education, knowledge and expertise, Throughout our history of product innovation. We would like to take you to the corridors which reflect the rich business ethics of the ROZA Sports® and its management, which has the privilege of creating and introducing new spirit and techniques of doing the business that became source of guidance in sialkot for small and large scale industries of sports goods since 1976 to this day.

TECHNOLOGY & MODERN MANUFACTURING

Technology is propelling our growth. We’re focusing on technologies that minimize toxic content in our basic materials, developing and producing quality products which are low in cost yet great in quality and environmental friendly. Finding ourselves in constantly investing in the development of emerging technologies inside our industry such as finding better ways to automate assembling functions and giving higher training and constant update to our production team. Creating time & effort saving systems, give space for a higher development in our company such as our newest manufacturing infrastructure where we can now provide high quality products with lowest price and top technology and materials. All of this operated by our skilled production team who constantly is innovating ways to better serve our clients and partners through the quality production and innovative products and technology.

INTERNATIONAL REPRESENTATIVES

ROZA Sports® OVERSEAS COMPANY USA, BRAZIL, CHILE, SAUDI ARABIA, UAE, UK, CHINA, HONG KONG, CANADA, COLOMBIA, MEXICO, ARGENTINA, PORTUGAL, SPAIN, HOLLAND, IRELAND, FRANCE, TURKEY, ITALY, NORWAY, CROATIA, RUSSIA, GERMANY, SOUTH AFRICA, NEW ZEALAND and AUSTRALIA.